Those who are taking their first steps in digital entrepreneurship may be scared by the use of some terms. It is possible that questions arise such as: what is VPS?

However, there is no reason to be insecure, much less to give up on undertaking an Internet venture . To help you understand what some of the words that are often used when it comes to web hosting mean , we've written this article.

Get ready to understand what VPS is and how this type of hosting can help your business grow. Prepared? So happy reading!

Your online business relies heavily on hosting, do you know why?

Before we talk specifically about what VPS is, let's understand why you should be careful when choosing a web hosting company  and consequently the services they offer.

Roughly speaking, we can compare a website with the point of sale of a physical business. Therefore, the entrepreneur must take care of the appearance of his site (design), the capacity of this site to be able to serve its customers ( functionality  and hosting) and the strategies necessary to attract customers ( Marketing ).

Ideally, these three demands can be met without major problems. For this to happen, the company must carry out detailed planning to know how it will perform these tasks.

For example: imagine that the Marketing team has done an excellent job, attracting  thousands of visitors to the site . These visitors were delighted with the design of your business, however, a few seconds later, the site went down due to instability.

Those thousands of visits didn't buy anything. The company squandered the investment it had made in Marketing and Design because it didn't take website hosting seriously .

In addition, the business image was damaged. The customer who was insecure with the failures on the site will hardly come back to do business.

What is VPS?

VPS is one of the possibilities available when it comes to website hosting. The acronym comes from the English term  Virtual Private Server  (VPS), or, in literal translation, “Virtual Private Server”.

It is a virtual environment that operates through a high-performance computer. All information related to your project is stored and processed on this virtual server , be it an institutional website , a virtual store , an application, a database, etc.

This virtual system is individual. Therefore, all processing capacity of a VPS server is exclusively destined to the contracting party's project. Therefore, your company will not have to share processing resources with other companies, as with shared hosting plans .

This characteristic, by itself, already makes this option advantageous for any company that has a strategy to expand its digital presence .

Also, a VPS server is customizable. The customer will be able to configure it, as he wishes, to adapt it to the needs of his company.

Who is a VPS server intended for?

Companies that have a digital strategy as one of the foundations of their business need a VPS server . As mentioned in the previous topic, this option can guarantee greater stability according to the processing, memory and disk settings of the virtual server, as well as service customization.

Imagine a company that works in a scalable digital way, that is, the same product for more and more customers, such as a shopping application, for example. This type of business can have its image damaged if it presents instabilities during use.

What are the advantages of using VPS?

Safety

As it is a private system, the VPS server offers greater security in the processing and storage of your data, especially when compared to shared servers — those in which different companies share the processing.

This is because in the case of a shared server, a failure puts all projects that operate through it at risk. This risk is non-existent on VPS, unless the problem is on your site.

Expansion

It is possible to change the VPS settings so that the hosting can meet a higher demand of visitors. This is done quickly and simply.

This is one of the reasons that make VPS the ideal service for companies that aim to grow their operations. Startups usually already start their work using VPS.

product mix

When contracting the VPS server service, the customer will have access to other products, free of charge or at promotional prices. This is important as it represents a cost reduction compared to hiring multiple companies to perform specific tasks on your site.

Low cost

The VPS has the best cost-benefit ratio for beginners, especially when compared to the dedicated server . What's more, modifications to meet new business demands can be made at a small cost.

Freedom

By hiring a company specialized in VPS server, the entrepreneur takes away from his responsibility tasks that are extremely technical, but essential for his online business to work.

He will not need to dedicate himself to hiring a highly qualified collaborator to solve server problems, after all, he will be able to count on the support of the contracted company, saving time and money.

In addition, he can install and improve his VPS in any way he wants. This ensures that the system adapts to the different digital strategies or moments of your business.

How to buy VPS hosting?

As we saw in this article, the hosting service should not be neglected when starting a business. Email marketing campaigns , Content Marketing and sales strategies can be damaged by website instabilities.

Therefore, in order to have a successful business, it is very important for the entrepreneur to be careful when choosing his business partners. Just as procurement needs to ensure that vendors offer good work and quality products, the business owner who is investing online needs to hire a good hosting company .

There are many options on the market. So research the reputation of companies to make sure you're getting a good deal.