Currently thousands, or rather millions of people have their own websites on the world wide web. If you want to have a professional and competitive performance, you will not achieve this result by shooting all over the place or hoping that one day for some reason it will work out. Start improving your position on Google now.

Obtaining the first positions in the ranking of search engines, such as Google, requires the use of several specific techniques, since many people have sites with content similar to yours. An efficient website load is one of the success or failure factors in this objective.

Among the various criteria that Google uses to choose a site and offer it to the user who performs a search is the efficiency of the search engine. If your site, in Google's view, is too slow to load, the search engine will give preference to another one.

That's right, no hard feelings, Google conducts objective reviews so it's not enough for you to be a great person with a great quality product or services and lots of relevant content to offer people if you don't first please Google. See which tools can interfere with your position on Google .

Tools to increase your website speed

Now that you know the importance of efficient loading for the success of your website, learn about objective ways to measure the time your website takes to load when triggered by Google.

Page Speed ​​Insights

It's a tool that measures your website's performance and gives you a score from 0 to 100. The closer to 100, the faster your website is effective. It works with a sort of “grade for your site's loading performance.

From your score you will be able to have a base to know how is the speed of the site (more for the zero or for the hundred) and to make decisions to improve the performance. Page Speed ​​Insight is therefore an analytical tool and not a “speed booster”.

Pingdom

It is a tool that also measures the performance speed of the site through grades, but provides some extra data for performance evaluation.

This tool allows you to evaluate data such as the number of requests made by the page; the total loading time; total size of the files present on the page.

Some features offered by the tool are:

• Full page scan - Images, Java, HTML, etc; performance overview - the user has access to comparative results data;
• Performance History Tracking - all test results are saved so you can follow the evolution of your site's performance;
• Speed ​​test in all parts of the world - test the speed of your website in, USA, France, Germany, Italy etc;

GT Metrix

Another tool to improve your position on Google is GT Metrix. There are 27 criteria used to evaluate your grade.

Of all these 27 criteria, you can analyze them one by one to see which criterion deserves special attention. It looks at criteria such as issues with CSS, images, caching, and page compression that can influence the site's efficiency.

The main functionalities are:

• Page monitoring - it is possible to schedule daily, weekly and monthly tests;
• Analysis on mobile devices - not limited to analysis on desktop, also working with performance analysis on smpartphones (it is an important differentiator nowadays)
• Video capture - you can film the page load to find out where your load failures are;
• Monitored alerts - the user sets a point that he considers relevant to the speed of the site and if this positive or negative condition occurs, he will be alerted.

Web Page Test

This tool provides the option to decide where the analysis should start from, that is, define the test origin location and the type of browser. Speed ​​tests are done from a starting point to where the physical server is located.

Its main functionalities are:

• Visual Comparative Analysis - Allows you to compare several URLs simultaneously;
• Trace a test path - choose the location of the test, the number and type of browser to perform the test;
• Analytical Review – Allows you to perform more advanced tests taking into account several factors such as suggestions for improvement, statistics, graphics, among other relevant information for your analysis.

The importance of these tools for your website

A common point in all these and other tools to improve your position on Google are the testimonials of the users themselves. Testimonials of gratitude for the improvement of results after using them are common. No one better than them to evaluate.

Have in hand the correct tools used by those who are at the top of the Google rankings. It is possible to remove your site from anonymity and make it more known to users, but for that you will need to change your mindset.

There are no more spaces for amateurs on the internet. This is the main conclusion of this text. There are very good people in Digital Marketing strategies and even agencies, companies that perform this type of service, so don't be naive and start planning your website correctly.

Best website hosting

With better website hosting you can offer better performance and more reliability for your visitors. Do not forget that only with a quality company will you be able to obtain an excellent performance in the loading of your website. All the tools shown here help to diagnose possible problems, but they are not able to solve, for example, a performance problem on your hosting server .