If you work or know someone who creates content for the internet, be it written or audiovisual, you've probably already heard about the SEO technique . However, many people are unaware of Onpage SEO , which is nothing more than one of the pillars of SEO.
That's because, On-Page SEO refers to all the strategies and optimizations that are created on a web page.
In short, these strategies and optimizations can be carried out both in the content itself, such as the use of keywords, optimization of images with ALT and subtitles, or even in relation to information architecture, meta-tags and the choice of the most suitable URL.
Therefore, if you have never heard of this term, check below everything you need to know about this strategy to leverage the development of your content on the internet and obtain better control of leads .
What is Onpage SEO all about?
This methodology refers to all the tools used within a web page. That is, in practice, this means that when creating a title using a certain main keyword, or adding a description to the text images, or defining an appropriate URL, you are already using OnPage SEO.
Therefore, just as a crm system specializes in capturing information from customers and a possible target audience , SEO Onpage specializes in optimizing the pages that browse the internet.
This is because one of the main requirements when it comes to producing text for the internet is precisely to produce content that stands out among search engines and navigation systems.
Therefore, this tool, which also acts as one of the pillars of SEO, will bring the writer's attention to specific points, as these are the parts that can increase the chance of improving search traffic, as well as helping to boost rankings . and thus stand out in the digital environment.
It is worth remembering that, even for those who produce great content or have an excellent free crm , it is still necessary to prioritize and use the SEO technique, so that it can be found in Google searches, for example.
Why is Onpage SEO important?
As previously mentioned, this method is extremely important for several aspects of a company, mainly so that its content can be easily found or indicated to the customer who searches in search engines.
Therefore, in strategies such as the sales funnel , which is designed by marketing teams through a sales CRM . The content is designed to answer questions and propose solutions to customer problems.
However, for the buyer to be able to consume this content, he needs to find it. In this way, Google and other search engines are fundamental in this delivery.
For this, the better the SEO of your text, the more prominent it will appear in searches .
Therefore, having up-to-date SEO helps in the dissemination, growth and expansion of a company as a whole, especially with regard to consolidating its name in the market.
How to do SEO on page in practice?
In practice, building a good on-page SEO differs from other strategies used in marketing, such as crm price . This is because this technique is more similar to the method of doing something than an activity in itself or a programmed act.
Therefore, anyone who intends to write a text correctly using Onpage SEO needs to be concerned with issues such as:
- Page Title;
- Meta description;
- URL (page address);
- Images;
- Headings;
- Construction of the text.
In this way, each of these topics will have its own specification with details that must be done in order to instruct the writer and content producer how each topic must be done so that it can stand out through the algorithms of Google, the main internet search engine.
Thus, to learn more about how to produce and develop each topic, it is possible to take basic courses on the Internet itself, or to specialize through other training courses that can increasingly improve your development.
In general, knowledge of this methodology is necessary to have more content and thus, it will have more results.