Today's text addresses the main SEO trends for 2023, in order to improve any type of website.

Should Any Website Use SEO Strategies?

Yes, whether it's a website for a generator repair company , or a website for an educational institution that wants to attract new students, SEO is the main strategy to generate results.

After all, it is true that every company that seeks to expand its reach and new ways of doing business and becoming important for the business needs to understand SEO and know how it works to make the most of the strategies that will be mentioned throughout the text.

Whether it's a website or page talking about technology, decorative fabric panels , or a blog about cooking and healthy living, it's necessary to find out that everyone is able to sell and, in fact, grow in the digital environment through good SEO.

That's the job of SEO, which is an acronym for the term Search Engine Optimization , which directly translates to opportunities like search engine optimization .

It is used as a tool for several algorithms that improve the ranking of a website in search engines like Google and Bing.

In other words, the better your site ranks, the more easily the engine will allocate it to the first search page for many users to visit.

So that a website of an accounting firm in the south zone of SP is more recognized in other states of the country.

In the end, it's pretty simple math: the higher a site ranks , the more people will find it, the more traffic it will receive, and the more likely someone will become a customer . So this is something that should always be invested in.

But what are these trends? Can they really have a very strong impact on company and business websites?

Can a website of a company offering online training courses for an artesian well water treatment plant , for example, be linked and applied? And what are the real benefits of investing in SEO?

The answers to these and many other questions will be addressed in the next topics!

Top SEO Trends for 2023

Now that you have a better understanding of how SEO works and why it should be used on any type of website, blog, or virtual page, as well as its positive impact on the visibility of a business, it is worth understanding the main trends.

So, we can think of some examples of emerging SEO trends in the job market that will come with everything in 2023, such as:

AI-assisted voice search

Virtual assistants such as Alexa and Google Assist are a strong trend for the coming years, and are still installed in approximately 55% of homes today , either through specific devices or voice recognition.

Voice searches on a variety of topics are becoming more frequent, and even on an electric heater repair company website , you can leverage the theme to create content or use SEO to get more user traffic.

image optimization

High-quality, eye-catching images have always been a part of e-commerce, but with the popularity of social media and the rise of Instagram , people are looking for quality videos and images more and more .

That is, they are now part of SEO, and can decrease or increase the click-through rate of users, and make a site be well evaluated or not. It all depends on the quality of the images inserted on the website and blog articles.

That is, Google itself now uses this analysis to evaluate a website and place it in the first search queries. So for 2023, look for more details and descriptions of the images used that will attract users and help your site's SEO.

More accurate searches and searches

Whether searching for vending machine rentals , or vegan cosmetics, another SEO trend is more accurate and well-placed searches.

That is, more specific keywords that make searches more assertive. With that, the strategy of using keywords and thinking about the way a user would write, may no longer serve.

In fact, keyword searches need to be tweaked, and the way they can be covered in articles needs to change.

It's very difficult, but it's efficient and helps a lot to make users find your site faster.

The EAT Principle

This is a principle that is related to:

• better content creation;
• better ranking of pages;
• greater authority of the site or blog;
• higher organic traffic.

Therefore, as a trend in 2023, it can be said that as much investment as possible should be made in this field to attract more audiences.

Therefore, just as a certificate of registration regularity of entities regulates civil associations, the EAT principle can regulate a website or a blog in a positive way.

Core Web Vitals

Another big SEO trend for 2023 is Core Web Vitals. It examines user experience on a website, such as the Internet's responsiveness to pages, speed and user interaction, and better search engine SEO rankings.

Creating accurate and dynamic content

The creation of precise content, which responds to users' doubts in a dynamic and interactive way is one of the best marketing strategies applied and used today.

No wonder it will be a big trend in 2023, after all, people are increasingly demanding when accessing the internet.

Therefore, consuming premium content is what drives users and makes SEO positively boost the main websites and blogs of any segment.

Therefore, producing relevant but dynamic content is still a trend and very necessary for marketing strategies to continue to work well.

Greater integration by mobile devices

Another big SEO trend for 2023 that cannot be overlooked is greater integration through mobile devices.

With the continuous development of technology and the increasing popularity of the Internet, we have seen a lot of access to the web through mobile phones.

To confirm this fact, approximately 87% of active Internet users today already use mobile devices to access websites , search for topics on Google, make purchases, transactions and much more.

Therefore, the concept of mobile first – an innovative concept that aims to first create website designs and platforms in the parameters of mobile devices, and then adapt them to the desktop.

And not only that, but also for landing pages and any project your company has on the internet. So this is an innovative trend that gives priority to mobile projects before moving them to the desktop .

LGPD and SSL

The context related to the LGPD (General Data Protection Law) is already widely used in digital marketing today and will continue to be a highly pervasive context in 2023.

After all, if technology is increasingly advanced and bringing news to the online environment, the LGPD must be attentive to ensure the security of information from customers , employees, partners, suppliers, among others.

Therefore, sensitive and important data must be fully protected by websites, which is why SSL certificates become indispensable for good SEO in 2023.

Video Content for SEO

Currently, social networks prioritize video content, and the same goes for websites. That is, a trend for good SEO that has even reached blogs and websites, along with good text content, are videos.

They are becoming more and more indispensable for the algorithm to make the page relevant to search engines. Also, it is good SEO practice to put keywords in video descriptions, file details and titles.