Do you have a WordPress site? Are you already on social media? Probably at some point in your life, you must have stopped to think: website or social networks? which one should i invest?
Yeah, we understand you! And to help you better understand the differences between the website and social networks and what are the advantages of being present in these social media, keep reading this post!
Thus, it will be easier for you to understand which is the best choice for you to promote your business to the world. After all, the internet has no borders!
Understand what a website is
To begin with, you must first understand what a website is and what a social network is.
A website is nothing more than a page or a series of pages that are stored on a server (hosting) and that are disseminated to the world through a domain that bears your name or the name of your company.
Your website can contain text, images, videos and much more. Everything will depend on your needs and what you want to sell in this environment.
Understand what a social network is
Social networks, on the other hand, are known as virtual spaces that allow connecting people and companies that share more than products and services, but also their daily lives, interests and values.
Website or social media? understand the differences
Now that you know what a website is and what social networks are, it's time to go deeper and understand their main differences.
Cost
The first and perhaps the most important difference is that creating a website can be costly. Despite WordPress being free today and always. In order for you to have a website, you need to invest in good hosting and a good domain.
These are the two main factors that keep a website alive on the internet, after that, you may also need a developer and a designer to give your website the face of your business.
As for social media, you don't have to pay to be in this environment, but that doesn't mean there won't be long-term costs. This is because you have to pay to sponsor posts or invest in the dissemination of paid ads to reach a larger audience of users and thus generate new leads.
In addition, you can also invest in hiring a social media. The social media is the professional responsible for managing your social network accounts, which involves a series of tasks, ranging from preparing guidelines to interacting with your users.
Stability
When opening a company, be it physical or virtual, all you want is for it to generate profits, exceed your expectations and have the stability to stay alive and functioning.
In social media, you depend on the platform to exist. Therefore, it is clear the trend of platforms and social media, which have many accesses for a long time, until the moment that its life cycle generates a decline and it eventually becomes obsolete.
We can take Orkut as an example in the past and more current platforms, such as Facebook and Snapchat, which have been reducing their audience drastically.
In addition to the validity of the platforms, another problem is the control they have over what is shown to their readers.
According to the platform's priorities, profiles can easily fall off the search radar and the content that one day reached several users, starts to reach just a few. This can affect your business.
These two topics list the main differences between a website and social networks. In these two items, social networks were champions in the cost item. The site, on the other hand, won in terms of stability.
And from now on, you will see the main advantages of choosing between a website or social networks.
Website or social media? Know the advantages
Of course there are differences between websites or social networks. But of course there are advantages to using both the website and social media in favor of your business.
Advantages of having a website to promote your business
Your website is your virtual business card and with it you can:
- A website allows you to customize pages to your brand's needs.
- You can have numerous pages to advertise your products and services and sell them over the internet.
- Publish numerous content that strengthens your brand.
- Use SEO techniques so that your business has more visibility on Google.
- A good website transmits security, professionalism and confidence to its users.
- If you are present on social media, the site allows you to integrate your social networks to increase your target audience.
- Use a series of features to attract your customers, ranging from the variety of payment methods to the possibility of translating your website into other languages.
Advantages of having a social network to promote your business
Your social networks are another way for you to promote your products and services and with them you can:
- As we mentioned earlier, social networks are free. That is, you don't need to spend money to be present in this virtual space.
- On social media, you can also publish content through videos and images to strengthen your brand and publicize your services.
- Get closer to your target audience. Social media allows you to get closer to your reader and interact with them. It's a great way to capture customers.
- Expressive public. Social networks bring together thousands of people and there are studies.
- Content distribution. Do you have a website? Leverage social media to spread your content and grow your reach quickly.
These are some of the advantages of being present in these two environments. And then, in your opinion, which advantage most caught your attention? Tell us on social media.